Village Vanguard is a chain of stores pretty popular in Japan. Today we can find it in all over the country. Initially, this was a book shop but I think you must see it by yourself. Enter and you will see all the other very original items they can sell as :)
In this video, we present the Village Vanguard in Matsuyama. In reality, they do not sell only books in this store. It is well known among otaku and anime fan since they also sell derived products from anime or manga, and electronic accessories. But not only! You will also see products of famous movies like Star Wars or Marvels ... And all kinds of products not like the others, Kawaï stuf or useful things, sometimes funny, sometimes strange You do not know where to look (it's everywhere)...
This is also where you will find enormous version of snacks or treats available Japon. Well yes, they also sell some food...